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This site states the following, "While focused upon the kugel you are gazing." Our analyzers observed that the web page stated " Let your spirit round you on a journey that is clearly amazing." The Website also stated " Spheres of light to brighten your home. Cometh no evil in your house to roam. Catching the sun and reflecting the moon. Hung together a garden in bloom! All different shapes; All different sizes. You can give them for every occasion that arises. Be creative as no two are exactly alike. Wherever you hang them they are sure to delight! Dave and Sue Simpson." The website's header had hand blown glass as the most important keyword. It was followed by glass ball, kugel, and witch balls which isn't as ranked as highly as hand blown glass. The next words the site uses is friendship ball. witch ball was also included and could not be understood by search engines.